MARCOM CHINA International Expo & Forum on Marketing Communication and Advertising Media has been designed to be the leading annual meeting platform for the marketing and advertising industry in Asia.

MARCOM CHINA is a highly comprehensive event, encouraging new business opportunities within the third-largest and most dynamic advertising market worldwide.

Website: http://www.china-marcom.com

Creative networking

A strong forum section geared at international and Asian decision makers from leading marketing and advertising agencies, media companies, global brands, associations, and research institutes will create an ideal location to learn about key issues within the Chinese and global marketing industry.
MARCOM CHINA will be the perfect event to exchange information and discuss China as the latest creative challenge for marketing communication – a place to expand your networks within the international and Chinese marketing community.

China's Marketing Market

Economic forecasts remain stable for China, keeping fundamentals in relatively good shape in front of the crisis. According to research figures provided by Hong Kong’s Hang Seng Bank (as of March 2009), China’s GDP grew 9% in 2008 and is expected to reach an overall growth of about 8% for the whole of 2009.

With its high competition for market shares, China’s dynamic and fast-developing market has driven global players to spend huge marketing budgets to advertise their products, services, and activities in the PRC. Indeed, in the first eight months of the Olympic year 2008, a total of RMB 333 billion has been spent on advertising in China, a 17% increase on a year-on-year basis (The Nielson Company, September 2008).

Second Largest Advertising Consumer 2015

China is on its way to becoming the second most important advertising market worldwide after the US, with investments forecasted to reach USD 54 billion by 2015, offering enormous opportunities and a high demand for marketing communication.

Exhibition Target

Marketing communication is a fast-growing discipline in China's hyper-competitive market. Indeed, most of the global players in marketing and advertising have already established their offices in China in the past few years.

In such a situation, a business platform is strongly required: An event where buyers and suppliers meet face-to-face, biew the latest products and services, exchange information, and learn from each other.

Product Groups

MARCOM CHINA will provide an overview of the entire marketing communication and advertising industry, covering the whole advertising industrial chain, including:

Marketing Communication:

Media Companies& Advertising Agencies
Advertiser Brand & Design Display
Excellent Ad works & Cases
Digital Entertainment
Mobile Marketing
New Media
Internet Companies & Online Marketing
Investor Relations and PR Agencies
Outdoor Advertising
Event Marketing
Event, Exhibition and Conference Organizers
POP Marketing, Displays and Corporate Gifts
Direct Marketing

Advertising Equipment:

AD & Sign Making Equipment &;Materials
Advertising Print & Production Equipment
Engraving & Die cutting Equipment Materials
Photographic Technology & Equipment
Exhibition, Display, POP and Commercial Facility
New Media Technology & Equipment
LED, Neon, Large Video Screen Displaying Lighting
Visual communications technology & signage
Printers & Comsumables
Video & Audio Studios & Equipment
Advertising Gift & Promotional Services
Exhibition Booth Design & Construction

MARCOM CHINA Visitor Profile

The MARCOM CHINA community is based on our excellent networks within the industry. Therefore, we will invite industry leaders and decision makers ranging from advertising directors, marketing and brand managers to online managers and media buyers from creative agencies and global industry players.

With its strong focus on communication, PR directors, event managers as well as exhibition and conference organisers will be attending this outstanding event. Besides members of associations and embassies, investors and business consultants will complete the MARCOM CHINA visitor profile.

Industry professionals and key decision makers from relevant commercial segments are expected to attend the event, including:

- Clothing Industry Professionals
- Outof-Home Advertising
- Commercial Printers
- POP Marketing & Displays
- Consultants
- Portals & E-commerce Websites
- Contractors
- Print & Production Manufacturing
- Designers
- Project Development
- Direct Marketing
- Purchasing Agents
- Distributors
- Real Estate Developers
- Domestic Famous Enterprises
- Retail & Marketing Specialists
- E-commerce
- Shop Managers
- Embassies / Chambers of Commerce
- Sign, Architectural Signage & Graphic Companies
- Exhibition & Conference Organisers and Vendors
- Trade Associations
- Fashion Industry Professionals
- Trade Media
- Fortune Global 500 Companies
- Media, Brand, PR, Event, Project & Sales Managers / Directors
- Gift Suppliers
- Municipality / Government Planning Authorities
- Investors
- Online Marketing
- Marketing / Communication / BD Managers / Directors